6
Concepts
0
Formulas
1
Decisions
2
Quiz Questions
6 concepts covered in this module.
How a company creates, delivers, and captures value. Defines: who are customers, what is offered, how to deliver, how to earn revenue.
The unique combination of products/services that creates value for a specific customer segment.
Subscription, licensing, advertising, transaction-based, freemium, razor-and-blade.
Value of product/service increases as more users adopt it. Creates competitive moats (e.g., social media, payment networks).
Connect multiple user groups (buyers/sellers, riders/drivers). Capture value by facilitating transactions. Network effects amplify growth.
New ways to create or capture value. Disruption when incumbents' models become obsolete (e.g., streaming vs DVD rental).
1 decision frameworks to guide your analysis.
Visual overview of how concepts connect in this module.
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Business Model
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